Wednesday, February 22, 2012
Week 5 Question 3
I found the celebrity testimony to be most interesting. It says that the effectiveness of the speaker depends on their stature or the audience's impression of a person. It shows that Sandra Bullock, being America's sweetheart will probably have more credibility than Jesse James, being the bad boy. It has nothing to do with the person's knowledge of the topic. If a celebrity plays a part in a film with a disorder, becomes part of the group that benefits the disorder, the general audience will believe that the celebrity has a multitude of knowledge about the topic. That is not necessarily true. He is credible due to his status as a famous person. A celebrity who actually has a disease and the knowledge about it, is truly a credible celebrity source. You have to research and decide if you want to use a celebrity as a source, and you have to make sure that they know what they are talking about.
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Great post I didn't see any others talking about this.I thought that was pretty interesting as well. I agree with your thoughts about having to choose whether or not to use a celebrity testimony in my mind I think they are pretty pointless. I have never really understood the whole trusted celebrity thing. Just because the person is famous people automatically just believe what they are saying or at the very least will listen to what they are saying. Also when an actor or an actress plays in a movie it doesn't just transform them into an expert on the subject. Of course they are going to say they care about the subject at hand it will help promote the movie. Think of it like this you don't see Julia Roberts running around campaigning for clean water. After the media hype was over she went on being a millionaire not giving a care in the world about others. Anyways rant ended. :)
ReplyDeleteCelebrity testimony holds so much weight just because they are a celebrity! The more famous the more. likely they will connect with the most people. I find that to be so true especially in commercial ads and things that are trying to get us to buy things. I agree sometimes an celebrity testimony can be pointless and a little deceiving. I think is the same thing as hiring a doctor for medicine commercials if it's not a REAL DR. You could have anyone to give the same message. They use celebrity to get us
ReplyDeleteI think that it is interesting that so many people will buy into what celebrities say not taking into account the fact that they are still just people too. Just like with anyone else, any facts they give should be researched by oneself. Another interesting thought is that celebrities are trained to act. Although the information that they are conveying may sound convincing, because most of their life is consumed with being someone else and not conveying who they truly are. I would almost find what they have to say to be less believable than coming from someone that I don't even know.
ReplyDeleteI agree with you that celebrity testimony can be very powerful depending on who you are and what's going on in your life at the time. For example, if Charlie Sheen was to endorse a product, I doubt many people would buy it. If one of the top 10 People's best looking men endorsed the same product, people would buy the product. Most female celebrities have their own perfume line now, and endorse their own product. I always take note when I see Diane Keaton on a commercial or in a magazine, but last time I saw her she was advertising some anti-wrinkle cream and I did not buy the story. It was a good try on the advertiser though.
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